Performing Under Pressure: Developing a Winning Mind

On Feb. 10, Geoff Miller, a partner at Winning Mind, LLC will present Performing Under Pressure. The presentation will focus on the “keys to developing a Winning Mind”, the critical factors necessary for success in high-stress, high-performance environments. Participants will gain an understanding of how pressure affects performance, the links between confidence and attention, and strategies for managing pressure.

Winning Mind provides performance coaching, leadership training and selection services to Fortune 500 executives and management teams, professional and Olympic athletes, and elite military units and crime prevention organizations (including the FBI and US Army Special Operations Command).

Details:

• Location: The Tilted Kilt
• Address: 310 North 10th Avenue, San Diego (East Village), CA 92101
• Time: 6pm – 8pm
• Food: Appetizers will be provided

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Learn what the big boys are doing!

BlogWell: How Big Brands Use Social Media
2/16/10, San Diego

http://gaspedal.com/blogwell/san-diego/

Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council.

Apply the coupon code AD2SD to get $47 off registration

BlogWell is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. Get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans.

You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — and learn it all in four hours (and be home for dinner).

Presented by GasPedal and the Social Media Business Council.

Apply the coupon code AD2SD to get $47 off registration

Our November board meeting is next Tuesday Nov 3 from 6:30 – 7:30pm at the Ad Club office in Hillcrest. We are going to be talking about the Mid Year Retreat and getting an update on our Public Service Campaign. There is going to be free food, and good times. Everyone is welcome to join

Address:

3579 Fifth Avenue, Suite 100

San Diego, CA 92013

This year’s AD2 Sports Marketing night was a great success, and featured one of surfing’s greatest legends, Peter “PT” Townend (Australia), who shared tales from his illustrious career as a professional surfer and wisdom from his 25-plus years in action sports marketing. PT played a major role in the birth of professional surfing and was crowned surfing’s first ever world champion in 1976.

Over the last three decades, PT has been in the foreground of virtually every evolution of the surf industry and is largely responsible for the growth and success of major brands and associations like Rusty, SIMA, Primedia’s Action sports Group (Surfing, Bodyboarding and Volleyball Magazines), USA Surf Team, USA Skateboarding, as well as many others, and is the founder and CEO of The ActivEmpire, and a mentor to fellow entrepreneurs with Connect SI in San Diego.

PT spoke before a packed crowd of AD2 members, non-members and fans at the Tilted Kilt in downtown San Diego and delivered a presentation that followed his life from early beginnings as one of the original “Coolie Kids” (A reference to his home town in Coolangata, Australia) to present, and was an insight into the world of action sports and the growth of what is now today a multi billion dollar industry.

PT’s message included the importance of networking and “connecting the dots.” As his slideshow progressed, he pointed out he his career grew as a result of his associations with many of his peers and subsequently the action sports and surfing industries as a whole. Many of PT’s contemporaries featured in his presentation now make up a “who’s who” of today’s action sports industry.

One thing PT is known best for in business is branding, and he pointed out the importance of staying true to a business’ core. His example was that of Quiksilver, who started out with nothing but surf trunks, and even now after all of these years of expansion into all things action sports, still make the best surf trunks in the business.

PT also emphasized the importance of twitter and other digital resources as being essential to the growth and strategy of any business in today’s marketplace. Thanks to all who came our for the event!

Come join us on Tuesday, September 22, 2009 at the Tilted Kilt as we listen to the first World Champion of Surfing, Peter “PT” Townend, speak about his long career in the action sports industry. Happy Hour will be extended for the event until 8pm including some light appetizers.

About the Speaker: Peter “PT” Townend

The first World Champion of Professional Surfing (1976) has held numerous industry positions in a 25- plus year career in action sports, including a 10- year term as advertising director/associate publisher of Surfing, Bodyboarding and Volleyball Magazines; eight years as the marketing director of Rusty; and more recently this decade as publisher of Primedia’s Surfing Group and marketing and events director for the Primedia Action Sports Group (ASG) division.

Townend also served as president of SIMA (‘88-’89) and president of Surfing America (‘97-04)which he founded.  He served as head coach of the USA Surf Team in 1982-1984, when he led the team to a gold medal win in ‘84, and most recently from 2004-2007 when he brought the USA Surf Team back to international credibility with a return to the dais in three of five international ISA World Championship appearences.

Townend currently serves on the USA SkateBoarding board of directors, the umbrella organization that is endeavoring to bring skateboarding into the Olympics, and will field the USA National SkateBoarding Team.  Townend also serves on SIMA’s seniour advisory board and the CONNECT S.I. advisory board.

Register now while seats are available! All Ad 2 San Diego events do sell out. Sign up today!

Pricing

• Ad 2 Members: $10
• Students: $10
• Ad Club Members: $15
• Non Members: $20

An Additional $5 will be added to the cost on the night of the event.

Location

The Tilted Kilt
310 10th Ave.
San Diego, CA 92101 (Map)

Advanced Registration is now closed. Walk up seats are still available.

Come join us on Thursday, August 27, 2009 at the NTC Promenade as three non-profit organizations:  Challenged Athletes, Make A Wish Foundation, and
California Center on Sustainable Energy compete for the coveted Ad 2 Public Service Campaign. The event will start at 6pm.

Each Non Profit will be given 10 minutes to present to a panel of judges why they deserve the campaign. After they present, Christine Guardia, Cause Cultivator from KooDooZ will speak on Cause Marketing.

Christine Guardia is the Cause Cultivator at KooDooZ, a new-to-market website designed to empower youth by challenging them to attain a personal goal, accomplish a community objective or be part of a social awareness campaign.In this role, she catalyzes effective partnerships between youth, communities and organizations by promoting online awareness of – and real-world participation in – local, national and global causes.

Christine Guardia

Christine became involved in cause marketing campaigns while pursuing her MBA in Public & Nonprofit Management and Marketing at Boston University.  For two summers, she worked on Jumpstart’s Read for the Record campaign to raise awareness of and funding for early childhood education.

Prior to graduate school, she was a consultant to government clients, including the Library of Congress, City of New York and Commonwealth of Massachusetts.  She also received degrees in Public Relations and Public Administration from Syracuse University.

Christine is active in the NetSquared Los Angeles chapter, an organization for people interested in the intersection of social technologies and social change.  She also co-organized an event in LA and moderated a Twitter for Good online chat for Social Actions’ Change the Web Challenge.  In addition, she coordinated an Avon Walk for Breast Cancer team that raised $10,000, organized a Boston Cares Corporate Volunteer Day team and walked 20 miles in the Out of the Darkness Overnight Walk.

Register now while seats are available! All Ad 2 San Diego events sell out. Sign up today!

Cause Marketing Night Details

• Location: NTC Promenade at Liberty Station
• NTC Command Center, Meeting Room 4
• 2640 Historic Decatur Road
• San Diego CA 92106

Pricing

• Ad 2 Members: $10
• Students: $10
• YNPN Members: $10
• Ad Club Members: $15
• Non Members: $20

Food and refreshments will be provided. This event will sell out. Please sign up early.

Have you ever thought about being your own boss and growing a successful business?

Learn exactly what it takes to fuel a cutting edge agency blasting into the future. You can not afford to miss out on this night of practical first-hand experience.

“Start-up or Shut-up” is an exclusive opportunity to hear “the real deal”. Join AD2 and a panel of San Diego’s finest agency execs at this closed door event inside the AC Lounge in Northpark. Our Panel will share, behind the scene stories of what it takes to bring a startup to reality.

Key Points include:

• Recession is an opportunity to invest in success.
• Partnership strategies and startup capital.
• Planning and execution, execution and execution.
• Frontline success stories from the panel.
• Management styles from mom & pop to top notch shop.
• Where does all the time go?
• Cheap technologies that will enhance your business.

Details:

• Date: Thursday, May 28, 2009
• Time: 6-8
• Venue: AC Loungein North Park

Specials:

• Air Conditioned is closing the bar to the public and is offering $5 U Call Its and $3 Margaritas. Please note that since it’s a bar it is 21 and up.
• Pizza will be provided.

Pricing:

• Ad 2/Student Member: $10
• Ad Club Member: $15
• Non Member: $20

Advanced registration is now closed.

We accept cash, credit card, and checks at the door. Pricing goes up $5 per membership level at the door.

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Meet The Speakers
	Chuck Longanecker: Founder and CEO of digital-telepathy. As Founder and CEO of digital-telepathy, Chuck applies his passion for technology and entrepreneurial arsenal  to design unique online business strategy and revenue models for client projects. Chuck leads the charge of the dt brand as an advocate of social capital, karmic business, design for change and community. His past experience includes emerging technology consulting during the dot com boom for Arthur Andersen.  Sealing deals for !hey inc with brands such as HP, Microsoft and Marriott.  For better or worse, Chuck decided to start digital-telepathy from the ashes of the dot com bust in 2001 and has delivered 100%+ growth on an annual basis. Building off his undying drive for business and geek-like tech knowledge, Chuck excels in turning concepts into unconventional online businesses that open new market opportunities. He helps clients such as Method, The Mozilla Foundation, Hard Rock and countless startups develop powerful interactive strategies, connect with their audience and grow their brand. Chuck co-founded the thinkubator, Rebel, as a way to pursue his own entrepreneurial concepts and gain even more experience in the startup world. Due to a unique perspective to leadership and a distaste for shoes, Chuck is affectionately known as the BareFoot CEO. He pursues activities that expand his perspective and appreciation for life including literature, movies, travel, music and art.  He is active in the online and local community and enjoys speaking at events nationally, is an active member of Entrepreneurs’ Organization (EO) and serves on the advisory boards for both education organizations and technology startups.
	Micha Mikailian: CEO of eBoost Consulting. Micha Mikailian is the Chief Executive Officer of eBoost Consulting, a leading-edge digital marketing consultancy specializing in online strategy  consulting  and  training. Micha  has  started  7  businesses through his short Entrepreneurial career including the first local web portal in Central California. Micha’s  diverse start-up  experience  has been  spread  across  multiple  areas  including  local  web portals,  real estate,  ecommerce,  entertainment, consumer services, finance, and  consulting. Micha is the first to attribute his success to the teams he works with; the only quality he accepts credit for is his ability to attract and retain a talented team.  Outside of the office Micha enjoys volunteering with the Entrepreneurial Management Center as an Evangelist and Coach for the VCIC team and as a mentor to students participating in various business plan  competitions. Micha attended San Diego State University, majoring in Finance for his Undergraduate Program and Entrepreneurial Studies & Marketing for his MBA. Since college Micha has enjoyed participating in multiple organizations such as Vistage, the EMC Business Forum, iMarketers, MIT enterprise forum, SDSIC and San Diego Venture Group. Micha treasures time spent with his friends and family including his siblings Joelle who is 9 years old, Alec (13), and Serge (28).
	Craig Macdonald: Senior Vice President and Chief Marketing Officer of Covario. Craig Macdonald, senior vice president and chief marketing officer, is responsible for the strategic direction, development and marketing of the Covario™ portfolio of solutions. Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard’s OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates. Craig earned an MBA from New York University’s Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.